Digital Marketing Next Initiative was founded by a team of global digital business experts (see below) to create and capture values by leveraging the digital, social and analytics revolution around the world.

Shahriar Akter, Chief Advisor of Digital Marketing Next

Shahriar Akter is a Senior Lecturer in the school of Management, Operations & Marketing at the University of Wollongong, Australia. He is also the founder of Digital Marketing Next Initiative (www.digitalmarketingnext.org). Shahriar was awarded his PhD from the UNSW Business School. As part of his doctoral program, Shahriar received his methodological training from the Oxford Internet Institute, University of Oxford. His current research focuses on business analytics, digital engagement and privacy, multichannel marketing. He has published in the leading international journals including Information & Management, International Journal of Production Economics, Journal of Business Research, Electronic Markets, International Journal of Operations and Production Management, Journal of the American Society for Information Science & Technology, International Journal of Production Research, Behaviour & IT, Production Planning & Control, Journal of Selected Areas in Communication, Business Process Management Journal, Journal of Organizational and End User Computing etc. In 2014, Shahriar was awarded the Vice Chancellor’s Early Career Faculty Award for Outstanding Contribution to Teaching and Learning at UOW.

Samuel Fosso Wamba, Toulouse Business School

Samuel Fosso Wamba, PhD., HDR, is a Professor at the Toulouse Business School, France. He earned an MSc in mathematics, from the University of Sherbrooke in Canada, an MSc in e-commerce from HEC Montreal, Canada, and a PhD in industrial engineering, from the Polytechnic School of Montreal, Canada. His current research focuses on business value of IT, business analytics, big data, inter-organizational system (e.g., RFID technology) adoption and use, e-govern- ment (e.g., open data), supply chain management, electronic commerce and mobile commerce. He has published papers in a number of international conferences and journals including European Journal of Information Systems, International Journal of Production Economics, Journal of Business Research, Production Planning and Control, Information Systems Frontiers, Business Process Management Journal, Journal of Organizational and End User Computing, Proceedings of the IEEE, AMCIS, HICSS, ICIS, and PACIS.

Leona Tam, UTS Business School

Leona Tam is a Professor of Marketing at the UTS Business School, Australia. She has a Ph.D. in marketing from Texas A&M University, an MPhil degree and a bachelor's degree in marketing from the Chinese University of Hong Kong. Her main research interests are in motivational consumer psychology and social consumer behavior. She is currently working on projects about habit versus loyalty, temporal effects, and repeated behavior in personal health and finance contexts. She also studies group decision-making. She has published in a number of marketing and management journals including Journal of Marketing, Journal of Consumer Research, Psychological Science, Organizational Behavior and Human Decision Processes, Journal of Personality and Social Psychology, Journal of Product Innovation Management, Marketing Letters, Journal of Service Research, and Health Psychology.

Shahla Ghobadi, Alliance Manchester Business School

Shahla Ghobadi is a Lecturer (Assistant Professor) at the Alliance Manchester Business School, University of Manchester. She holds PhD in Information Systems, with a background in Industrial Engineering (BEng) and IT Management (MSc). Her research is focused on (1) social issues and human processes in contemporary software development contexts and (2) social activism for expressing resistance and seeking influence on powerful organizations. Shahla has authored peer-reviewed papers published in leading academic outlets such as Information Systems Journal, Information and Organization, Information and Management, Information Systems Frontiers, Journal of Knowledge Management, Journal of Systems and Software, Behavior and Information Technology, Information Processing and Management, and International Conference on Information Systems.

Jay Rajasekera, International University of Japan

Jay Rajasekera is a Professor of Graduate School of International Management (GSIM) at International University of Japan, since 1991. He received his PhD from the North Carolina State University, USA. He is currently the Vice President of International University of Japan and also Professor of Management Systems and IT Strategy. His prior administrative experiences include Dean of GSIM, from 2000 till June 2004, and as Associate Dean of GSIM, from 1995 to 1996. His key research activities are available online. If you want to know more about professor Jay Rajsekera then click here.

Mithu Bhattacharya, University of Detroit Mercy

Mithu Bhattacharya holds a B.S. (Bachelor of Science) in Computer Science and an M.S. (Master of Science) in Information Technology from the Birla Institute of Technology in India , as well as a Ph.D. in Information Sciences and Technology from Pennsylvania State University .
She teaches statistical analysis and quantitative methods , and has conducted extensive research on radio frequncy identification (RFID) applications in business . She joined UDM in 2011 .

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Associate Professor, UNSW Business School

Upal Mohammed, CEO of WebHawks IT, Japan

Upal Mohammed (Master in E-Business Management, International University of Japan) is the CEO of WebHawks IT. He previously worked in Ogilvy & Mather, Toyota Motor Corporation, Freescale (Motorola) and Taiyo Life (Japan). His research interests lie primarily in the areas of digital marketing and data analytics. His work has been published in the Journal of Service Marketing, Journal of Organizational and End User Computing.

Mario Fernando, University of Wollongong

Dr Mario Fernando is an Associate Professor in the School of Management, Operations and Marketing at University of Wollongong, Australia. His research interests are centred on exploring how responsible executive action leads to positive individual, organisational and societal outcomes. Mario’s research agenda is focused on leadership, business ethics and human resource management. He has a special interest on the role of ethics in digital business. He has published two books and numerous academic journal articles in high-impact journals. He serves on three journal editorial boards. Mario’s learning and teaching contributions in business ethics over a sustained period have been recognised at national and institutional levels.

Steven Lu, The University of Sydney Business School

Dr Steven Lu is the co-director of Consumer Insights Research Group at the University of Sydney Business School. He obtained his PhD in Marketing from the University of Toronto, and MA in Economics from York University. His research interests are: 1) Multichannel Consumer Behavior and Insights: this stream of research examines the behavior of multichannel consumers and relevant marketing strategy. 2) Big Data Analytics: this stream of research aims at extracting invaluable information from companies’ big data. He has published in several internationally acclaimed journals such as Marketing Science, Statistical Science, Annals of Tourism Research, Journal of Business Research, Journal of Interactive Marketing, International Journal of Production Research, and Customer Needs and Solutions. He has served on the editorial board of Marketing Science. Dr Lu was the recipient of the prestigious Australia New Zealand Marketing Academy (ANZMAC) Emerging Researcher of the Year Award. His paper on the economic impact of sports events has been selected as Highly Commended Paper in the 2016 Emerald Literati Network Awards for Excellence.He has received the SSHRC (Social Science and Humanities Research Council, Canada) grant for 2016-2019 and NSFC (National Natural Science Foundation of China) grant for 2017-2020.

Dr John D'Ambra, UNSW Business School

Associate Professor John D'Ambra is an Associate Professor in the School of Information Systems, Technology and Management at the UNSW Business School. Until recently he was Academic Director of the Master of Business and Technology program in the Business School. Prior to becoming an academic, John worked for over ten years as a programmer, programmer-analyst and project leader in several large organizations including Pacific Power and the Australian Broadcasting Corporation.John has a number of research and teaching interests including computer-mediated communication, ICT in the tourism industry, evaluation of the World Wide Web, and the semantic Web.