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Does Frontline Employees’ Empowerment Make A Difference In Data Driven Services?
Frontline employees’ (FLEs) empowerment plays a vital role in service adaptation in a high contact big data (BD) services environment. The doctoral study addresses the research question, “How does frontline employees’ empowermentRead More…
How does Social Media Analytics Create Value?
The surge of interest in big social data has led to growing demand for social media analytics (SMA). Having robust SMA can help firms create value and achieve competitive advantages. However, mostRead More…
The primers of social media analytics
This article is intended to serve as a primer of social media analytics. The paper explores different dimensions of social media analytics by drawing on a review of the literature. Specifically, theRead More…
Enabling a Transformative Service system by Modeling Quality Dynamics
The increasing importance of service systems in the global economy prompts researchers to focus on quality to measure the critical interaction between human behavior, IT and society. Building on service-dominant logic andRead More…
Big data analytics in E-commerce: a systematic review and agenda for future research
There has been an increasing emphasis on big data analytics (BDA) in e-commerce in recent years. However, it remains poorly-explored as a concept, which obstructs its theoretical and practical development. This positionRead More…
HOW TO IMPROVE FIRM PERFORMANCE USING BIG DATA ANALYTICS CAPABILITY AND BUSINESS STRATEGY ALIGNMENT?
The recent interest in big data has led many companies to develop big data analytics capability (BDAC) in order to enhance firm performance (FPER). However, BDAC pays off for some companies butRead More…
The Future of Business Analytics is in Big Data
Our everyday purchases – both online and offline – coupled with the social media channels we browse, or the movies we stream in our leisure time, generate data about our preferences, intentionsRead More…